Weaning a cow’s milk loving nation onto oat milk.

New Zealand is a nation built on milk. Traditionally, the kind that comes out of a cow. Which is probably why over 4 million of us are still addicted to cow’s milk. It’s also probably why so many struggle to try an alternative, like Boring Oat Milk.

‘Quit The Tit’ encourages Kiwis to wean themselves off tit milk and onto a more appropriate alternative. Because no grown adult like yourself should still be suckling on tit milk.