TV, OOH, Digital, Social
Energy Online was to be born again and they wanted some help with their big time glow-up, so we got to work crafting Frank Energy, NZ’s most straight up power company. We needed to break up Aotearoa’s power monopoly, a stable industry controlled by a few big dogs who rule with soppy ads and predictable giveaways. It turns out New Zealanders don’t give a damn about the gimmicks and giveaways, they just want to know the TV will turn on and the kettle will boil. Frank Energy stands up for everyday kiwis, wanting a better deal from their power company.