Channels

TV, OOH, Digital, Social, Print

The DIA approached us to develop a public awareness campaign from the ground up - something that would empower NZ’s parents to tackle the issues of the internet head on, and ultimately reduce online harm to children and youth within Aotearoa. We’re talking online safety, IRL. Our Solution? Keep It Real Online – a campaign that harnesses humour to show parents and caregivers how to have frank conversations with their tamariki about the dangers of the online world.