Motion Sickness
Department of Internal Affairs
Keep It Real Online.

Channels

TV, OOH, Digital, Social, Print

The DIA approached us to develop a public awareness campaign from the ground up - something that would empower NZ’s parents to tackle the issues of the internet head on, and ultimately reduce online harm to children and youth within Aotearoa. We’re talking online safety, IRL. Our Solution? Keep It Real Online – a campaign that harnesses humour to show parents and caregivers how to have frank conversations with their tamariki about the dangers of the online world.

KIRO TVCs
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KIRO TVCs
Play
KIRO TVCs
Play
KIRO Poster
KIRO Poster
KIRO Poster
Keep It Real Online Billboard
KIRO Posters
Keep It Real Online Billboard

Awards

Axis
Clio Award
Epica Award
Gerety Award
Berlin Commercial Award
Effie Award
Adstars Award
TVNZ Award

Featured on

The Guardian
BBC
The Independent
Fox News
The Daily Mail
Vice
NZ Herald
Newshub
Stuff
India Times
Le Monde
National Post
The Irish Times
CNN
Huffington Post
The Japan Times
Next Project