Whether you've snoozed your alarm one too many, or getting your sorry self home after a night out on the shandies, there used to be only two choices; burn your entire pay cheque on a Taxi, or send your money overseas to global giant Uber. Enter Zoomy, the ride-share market disruptor born & bred here in New Zealand, where drivers earn more and riders pay less.
We've worked with Zoomy from pretty much the beginning. As a local startup taking on a tech giant, they don't have time to mess around with empty metrics. We work on getting them results that deliver, focussing on direct response strategies such as growing ride numbers and ROI.
Annualised ROI on Media Spend
The overarching goal for Zoomy has been maintaining ongoing and balanced growth in both passenger app installs and new driver registrations. Messaging for both drivers and passengers is tailored for each stage of acquisition, with subsequent retargeting after joining the platform - ensuring that the customer journey is as smooth as a ride with your favourite Zoomy driver
They say that your best customer is the one you already have. Our customer retention strategy ensures that we're considering the lifetime value of customers. With a robust marketing funnel that retargets users who trigger specific app events, and additional content geared towards user drop-off, success has been reflected in the exponential growth of ride numbers month after month.
month on month growth
Memorable copy which communicates brand USP, and visuals that pop. A winning combination which grabs attention. Zoomy lives in an on-the-go world, so our creative is built to perform on mobile devices. Content dominates screen real estate and engages viewers with immersive experiences (video & 360 imagery). A clear vision, well executed, with brand at the core.
From humble beginnings to the Prime Minister's ride of choice, it's been a pleasure to be a part of Zoomy's 'ride'. Zoomy is now thriving, and continuing to smash it in their own fair and Kiwi way. We've worked with them through their expansion to the North Shore, and notably, into Wellington, laying the foundations as a serious contender in an otherwise monopolised market.