Keep the receipts. Your money’s no good here.

Exchange receipts from the Road for rewards from the Road.

Receipts from money spent on New Zealand’s K Road became cold hard currency in the world’s first loyalty scheme for a neighbourhood. Part ad campaign, part economic tourism experiment, part museum —  opening its doors on New Zealand’s most infamous road. 

We turned the receipt into currency: a loyalty programme that drives spending, invites mischief, and builds a world only K Road could handle.

Each priceless artefact sold in the store — many one-off historic items — is an ode to the road’s rich history as well as its contemporary reality. Karangahape Road is voted one of the world’s coolest streets by Time Out, long known as New Zealand’s unofficial red-light district. But in recent years it has lacked the foot traffic of days gone by. This campaign was designed to give it a shot in the arm and drive spending on the road.