Reimagining tourism’s tired cliches for Karangahape Road.
Be Our Guest
Karangahape Road Business Association
The Karangahape Road Business Association needed to promote the street as a tourism destination. We knew a traditional campaign wouldn’t cut it for the most infamous street in Aotearoa.
Be Our Guest takes a prod at the industry's tired clichés, juxtaposing predictable tourism headlines with a series of portraits captured at some of the road's most famed institutions.
Highest Performing Business Precinct in Auckland during the campaign period
6m+ digital impressions
22% Increase in foot traffic during the campaign period
