Pan Flute

Dawn Chorus

Babbling Brook

Reset

Reimagining tourism’s
tired cliches for
Karangahape Road.

Be Our Guest

Karangahape Road Business Association

The Karangahape Road Business Association needed to promote the street as a tourism destination. We knew a traditional campaign wouldn’t cut it for the most infamous street in Aotearoa.

Be Our Guest takes a prod at the industry's tired clichés, juxtaposing predictable tourism headlines with a series of portraits captured at some of the road's most famed institutions.

Highest Performing Business Precinct in Auckland during the campaign period

6m+ digital impressions

22% Increase in foot traffic during the campaign period