A power company that simply ensures the lights work. At a good price.

In New Zealand, power companies who are fighting over a relatively small number of customers have resorted to some truly bizarre methods in order to try to get people to switch. Everything from offering free end-of-lease cleans to creating sentimental ads about partially-limbless dogs.

We saw a gap in the market for a straight up power company that told it how it is and did away with the fluff, guff and gimmicks. This culminated in the creation of the Frank Energy brand for our client previously known as Energy Online.

Frank Energy shows up in the world as a power company with a giant talking asterisk that cuts through the crap and gives Kiwis nothing more than what they asked for - power at a great price.