The story of how New Zealand brought back its greatest beer.
Return To Greatness
DB Breweries
Kiwi Lager vanished from the face of the Earth sometime in the early 90s. In 2021, it returned, with a budget small enough to fit in a can of beer.
So to help us spread the word of its return, we asked the nation for a favour – or, more specifically, a shed, a pie, a couch, a dilapidated tractor, an attractive hay bale or anything else we can convince people to put the Kiwi Lager logo on.
We put the call out.
Made sure it was legal.
And the marketing team of 5 million answered.
3,000+ Direct Messages
516,182 Post Engagements
2,361hL Kiwi Lager Sold (heaps of beer)
100m2 Of Branded Items
$973,100 Retail Sales Value
$0.00 Spent On Traditional Media
We even had a chap brand his prosthetic leg.
It was a roaring success.
