Return To Greatness
Kiwi Lager vanished from the face of the Earth sometime in the early 90s. In 2021, it returned, with a budget small enough to fit in a can of beer.
So to help us spread the word of its return, we asked the nation for a favour – or, more specifically, a shed, a pie, a couch, a dilapidated tractor, an attractive hay bale or anything else we can convince people to put the Kiwi Lager logo on.
3,000+ Direct Messages
516,182 Post Engagements
2,361hL Kiwi Lager Sold (heaps of beer)
100m2 Of Branded Items
$973,100 Retail Sales Value
$0.00 Spent On Traditional Media
We even had a chap brand his prosthetic leg.
It was a roaring success.