Vista needed to promote their healthy flavoured water made with nothing other than fruit extracts. You’d think water wouldn’t need a marketing campaign. But in a world where adaptogens, superfoods and nootropics are on everyone from your nan’s to personal trainer’s lips, it’s all too easy to forget the OG health-promoting dietary supplement: water.
So, to capture the hearts and minds of the nutrition zealots of today we health-washed water. Treating it like the hottest new thing on the market, rather than the oldest substance known to man. All helping remind people something that never should have been forgotten: any fountain, the fountain of youth not excluded, relies on water.