An online safety campaign disguised as a mini series.
The Eggplant
Department of Internal Affairs
The Department of Internal Affairs needed to help young people deal with the everyday issues of the internet.
Only problem is, 12-18 year olds don’t watch ads like their parents do. And they definitely don’t want to discuss their private lives with the Department of Internal Affairs. So instead of telling them what to do, we entertained them instead with a one-of-a-kind local-drama-crime-comedy web series.
Because nothing says ‘internet safety’ like a three metre papier-mâché eggplant.
3.3 Million Minutes Of Government PSA Streamed
285,000+ Total Streams
4.5 Million Organic Views On Social Media
85 Percent Of Kiwi Teenagers Reached On Social Media
