Succumb to Karangahape Road

The time had come for Karangahape Road's take on ‘restaurant month’. So we created EAT IT, a campaign that serves as an ode to the road's provocative attitude, powerful sexuality and one of a kind gastronomical offering.

Suggestive and richly stylised imagery takes us on a journey deep into the world of BDSM and kink, which for decades has thrived along Karangahape. Marked by a dark leather, steel, whips and heels, the campaign also features artefacts and paraphernalia from several famed sexual institutions of the road.