A kaupapa to strengthen identity and cultural pride.
Te Whānau o Waipareira
Proud To Be Māori
Te Whānau o Waipareira is an organisation that supports positive life changes for urban Māori and their whānau.
‘Proud to be Māori’ is a fearless call for Māori to connect with their cultural identity, their tikanga and their whakapapa continue to regain control of their own narrative.
23 Million Impressions
500 Thousand dollars earned media
130 percent increase in website visits
1+ million video plays
This campaign broke new ground. We saw a 130% growth in website visits over a period of three months, $500k earn in media, 23 million impressions, and over 1 million video plays.
