An online safety campaign disguised as a mini series.
The Eggplant
Department of Internal Affairs
The Department of Internal Affairs needed to help young people deal with the everyday issues of the internet.
Only problem is, 12-18 year olds don’t watch ads like their parents do. And they definitely don’t want to discuss their private lives with the Department of Internal Affairs. So instead of telling them what to do, we entertained them instead with a one-of-a-kind local-drama-crime-comedy web series.
Because nothing says ‘internet safety’ like a three metre papier-mâché eggplant.
John Campbell “Marvellous”
S**t You Should Care About “Kiwi Humour cleverly navigating the real s**t”
William Waiirua “A tantalising, tasty, Trinidad and Tobago, talent filled show with Tammy Davis as a personal favourite performance.”
Jazz Thornton “A must watch for every Kiwi teen, tackling important issues in an educational, yet funny and entertaining way.”
Judah “Amazing series, targeting important online issues that rangatahi face today!”
Karen O'Leary "5 stars. That principal is flawless."
3.3 Million Minutes Of Government PSA Streamed
285,000+ Total Streams
4.5 Million Organic Views On Social Media
85 Percent Of Kiwi Teenagers Reached On Social Media
