The best way to predict the future is to create it.

Scapegrace was up against some pretty staunch competition for the launch of their first ever whisky. Competition with a heritage spanning centuries. But they had something that no old-world whisky company could compete with — theirs is made in the future.

Distilled on the edge of the earth in Central Otago, New Zealand, Scapegrace whisky sees the new day before the rest of the world. So we aired a series of date-stamped images around the globe as messages from the future, inviting the world to try a sip of tomorrow.