The best way to predict the future is to create it.
Scapegrace
Whisky Beyond Its Time
Scapegrace was up against some pretty staunch competition for the launch of their first ever whisky. Competition with a heritage spanning centuries. But they had something that no old-world whisky company could compete with — theirs is made in the future.
Distilled on the edge of the earth in Central Otago, New Zealand, Scapegrace whisky sees the new day before the rest of the world. So we aired a series of date-stamped images around the globe as messages from the future, inviting the world to try a sip of tomorrow.
"This comment was made tomorrow."
"This is why we love being in the future."
"OMG the Courier is my loal paper in Dundee. I love this."
"Time travel is here and we missed it."
"Take my money Scapegrace."
"Welcome to the future Scapegrace."
2 WEEKS to completely sell out the first batch of Scapgrace Whisky
2.8 Million campaign impressions
Over 1 Million+ reach on social media
