A smorgasbord of recipes designed to stop cooked people cooking the house.
Fire And Emergency New Zealand
You're Cooked
Unattended cooking is the leading cause of house fires in New Zealand. One in four house fires start in the kitchen, and 50% of all fatal house fires involve alcohol or drugs. These statistics are alarming, but perhaps the most shocking is that 20% of young ‘disengaged’ Kiwis still don’t see this issue as a risk at all.
Fire and Emergency New Zealand needed a campaign to raise awareness of the dangers of using the stove while you're drunk or high. So we created You’re Cooked; a cookbook featuring a buffet of recipes for the at-home chefs under the influence. None of the recipes require the stovetop or oven — the key ingredients for house fires.
Newshub Headline story on the 6pm news.
The Rock You're Cooked. Tell us your favourite recipes.
Maifm Mai Morning Crew gets cooked
The Spinoff Helpin Aotearoa’s under the influence chefs make late-night food.
44% Decrease in unattended cooking behavior within 4 months.
2,200,000+ completed video views
7.5% Drop in unattended cooking incidents
Results exceeded all objectives. In fact, the shift in the behaviour metric was more than four times the target, showing a marked change in the audience’s mindset and behaviour.
14,000,000 Campaign Impressions
650,000 Video Views on TikTok
12 Month behaviour metric target exceeded by 4x in just 3 months